This week I’m veering away from my accustomed routine of unveiling lessons from products or items that you and I use in everyday life.
Instead, I’m zooming in on two starred legacies in the refreshment sector. I’ve already given it away in the title … so, let’s delve into this spectacular iconic combo that etched its mark in the appetite of the working man.
File the names Earl Mitchell, Sr., Claud Hatcher, and Rufus Kamm in your memory bank for the next few minutes.
On the surface a baker salesman, a pharmacist and a chemist aren’t exactly your ingredients for a star-crowned combo.
But it worked!
The MoonPie made its entrance in 1917 at the Chattanooga Bakery in Chattanooga, Tennessee.
Seventeen years later, the RC Cola arrived on the scene.
The merge didn’t result from hours and hours of meteoric-dreaming strategies from business minds. Instead, the public’s appetite thrust these two items together, almost two decades apart!
Word is that during “The Great Depression” their size and price beat their competition hands down.
A grand sum of ten cents could buy the “working man’s lunch.”
And so the slogan “Give me a RC Cola and a MoonPie” was born.
You know, some things just naturally go together!
But can the history of this delicious dietary duo carve an equally impelling mark in your life, encouraging you to sharpen your habits to mold you into a better person?
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I am looking forward to reading the newsletters. Thank you!!
Thanks Regina!